Society has framed alcohol solely as an addiction issue—but it’s an even bigger mental health and wellness issue. It’s time for a more honest conversation about the harms of alcohol—even so-called “moderate” drinking.
Psychology, Science, and Common Sense.
Reframe
Reframe your beliefs about alcohol through the lens of psychological research, outdated social “norms”, and current health science.
Rethink
Rethink your beliefs, behaviors and habits around alcohol with this new evidence-based awareness—rooted in science, experience, and common sense.
Restore
Restore
Restore your relationship with alcohol—whether that's just curious exploration, cutting back, or quitting altogether. Change is easier than you think.
We don’t need science to tell us alcohol isn’t good for us—we feel it. It leaves us foggy, anxious, drained, and emotionally low. So why do we keep treating it like self-care? Is alcohol helping you—or holding you back?
Amy Sorrells
Time to challenge outdated alcohol norms.
Drinking exists on a spectrum—it’s not binary
Millions choosing to live alcohol free and loving it
Drinking exists on a spectrum—it’s not binary
Society labels us either an alcoholic or a social drinker. But alcohol use exists on a spectrum, not a black-and-white issue. Most people fall somewhere in between—not physically dependent, but still affected in ways that impact mental and physical health. In fact, studies show that up to 70% of people who drink would register as mild or moderate on the Alcohol Use Disorder (AUD) scale. The binary language of “alcoholic” vs. “social” drinker prevents people from asking healthy, honest questions about their drinking.
Alcohol isn’t a health food—and it never was
Millions choosing to live alcohol free and loving it
Drinking exists on a spectrum—it’s not binary
While past headlines suggested red wine could be good for your heart, current research tells a different story. Even moderate drinking—just 1-2 drinks—has been linked to increased risks of cancer, brain shrinkage, disrupted sleep, and higher anxiety. The World Health Organization, CDC, U.S. Surgeon General, and major cancer research groups now agree: no level of alcohol consumption is considered safe. The risks aren’t limited to heavy drinkers—they affect people across the entire spectrum.
Millions choosing to live alcohol free and loving it
Millions choosing to live alcohol free and loving it
Millions choosing to live alcohol free and loving it
Our culture glamorizes, normalizes, romanticizes, and encourages alcohol. From book clubs to ads to media, it’s everywhere—portrayed as essential to a vibrant, fulfilling, social life. But this belief isn’t rooted in facts; it’s the result of decades of cultural conditioning. Alcohol is approaching a turning point in public perception—much like smoking once did. Millions are choosing to live alcohol-free—not because they have to but they want to. And they are discovering greater clarity, deeper presence, and more fulfilling, happier lives.
Rather than urging people to ‘drink responsibly,’ we should be raising public awareness of the range of harms associated with alcohol consumption.
Dr. Carina Ferreira-Borges, World Health Organization
You can change your beliefs about alcohol. I used to rely on willpower—but new knowledge rewired my brain chemistry and mindset. I went from being sober-curious to having no desire to drink at all. It's the magic of neuroplasticity.
Amy Sorrells
The Psychology of Alcohol.
Beliefs aren’t facts. They’re learned—and can be unlearned. Your brain can rewire itself.
We’re on the cusp of a cultural shift.
Millions getting curious... cutting back and going alcohol free.
Like smoking before it, alcohol is losing its shine as more people wake up to its harmful effects. Emerging research is dismantling the myths of moderation, empowering individuals to rethink their drinking habits. Millions are choosing an alcohol-free lifestyle — not because they have to, but because they want to, and are proving that a vibrant, fulfilling life doesn’t require alcohol.
Worldwide, people are reframing and rethinking their beliefs and behaviors around alcohol. The question isn’t whether you can drink, but whether it’s truly serving you. Small changes can have a big impact, and if you decide to leave alcohol behind, you’re not alone. You’re at the forefront of a movement — one that prioritizes health, wellness, and your best self.
Reframe Rethink Restore - 501(c)(3) nonprofit
About Us and Services Offered
Reframe Rethink Restore is a registered 501(c)(3) nonprofit organization
committed to raising awareness and fostering informed conversations about the often-overlooked mental and physical effects of alcohol. At the heart of our mission are engaging and thought-provoking workshops tailored for a variety of settings—including corporate wellness programs, conferences, and community organizations. The goal isn't to push abstinence, but to empower individuals to make more informed choices that support overall wellness.
Our Reframe Rethink Restore Workshop is a three-hour, interactive session designed for workplace and group audiences. Using our A.K.A. Philosophy—Awareness, Knowledge, and Action—we guide participants through the latest research on alcohol’s impact, common societal myths, and how to rethink their relationship with alcohol in a non-judgmental environment. Organizations that prioritize this kind of dialogue often see benefits such as improved employee morale, increased engagement, and a more health-conscious workplace .
We also offer small group and one-to-one sessions designed for a more intimate and hands-on experience.
Amy Sorrells, MA, Psychology; CCIT; Communications Executive
Amy Sorrells, founder of Reframe Rethink Restore, is a CCIT and holds a Master’s degree in Psychology from the University of Arizona Global Campus. She is a communications professional with over 25 years of experience and currently works for Oracle Health and Life Sciences, a division of Oracle. Her master’s capstone paper examined alcohol use and abuse through four psychological perspectives and serves as the foundation for Reframe Rethink Restore. The organization is inspired by Amy's personal journey and research into alcohol use and the psychology of alcohol in our culture. In 2023, Kelly Moselle endorsed her philosophy and accepted her as a clinical supervisee.
Kelly Moselle, MA, MS, CAC II, CMAC, CCS, CMATS, CAMS II
Currently the Director of Training and Education for the Georgia Addiction Counselors Association (GACA), Kelly is a strong advocate of the Reframe Rethink Restore philosophy. He believes the field must move beyond outdated, traditional views of addiction to embrace more holistic, modern approaches.
With years of experience in higher education, he has facilitated innovative programs that promote learning outside traditional classrooms, civic and social responsibility, and personal development. Kelly serves on the Board of Directors for the Frayed Edges Foundation and the Georgia School of Addiction Studies. He is also the Chair for the Southeastern Institute on Chemical Dependency and Secretary for the Southeastern Professional Liaison Association. Committed to advancing modern thinking around alcohol awareness, Kelly passionately pursues helping others develop their unique and healthy path for personal growth and achievement.
Contact Us
Interested in learning more or hosting Reframe Rethink Restore?
Email:
Phone:
- Amy Sorrells: 404-550-4885
- Kelly Moselle: 404-621-9932
